2012-09-25
Gift please, loyalty later
Publication
Publication
The influence of gift premiums on loyalty drivers
| Additional Metadata | |
|---|---|
| , | |
| Klooster, E. van ‘t, Kavadis, N. | |
| hdl.handle.net/2105/25374 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Szytniewski, P.S. (2012, September 25). Gift please, loyalty later: The influence of gift premiums on loyalty drivers. Marketing Management. Retrieved from http://hdl.handle.net/2105/25374 |
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