Gift please, loyalty later: The influence of gift premiums on loyalty drivers

Additional Metadata
Keywords	Gifts, Brand loyalty
Thesis Advisor	Klooster, E. van ‘t, Kavadis, N.
Persistent URL	hdl.handle.net/2105/25374
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Szytniewski, P.S. (2012). Gift please, loyalty later: The influence of gift premiums on loyalty drivers. In Marketing Management.http://hdl.handle.net/2105/25374

Gift please, loyalty later