Local versus global brand advertising: An investigation into the influence of consumer culture, brand and language on consumer attitude towards brand advertising

Additional Metadata
Keywords	Advertising, Brand image, Consumer attitudes, Culture, Lifestyle, Globalisation
Thesis Advisor	Puntoni, S., Fan, Y.
Persistent URL	hdl.handle.net/2105/25380
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langedijk, S.C.A.M. (2011). Local versus global brand advertising: An investigation into the influence of consumer culture, brand and language on consumer attitude towards brand advertising. In Marketing Management.http://hdl.handle.net/2105/25380

Local versus global brand advertising