2011-09-23
Local versus global brand advertising
Publication
Publication
An investigation into the influence of consumer culture, brand and language on consumer attitude towards brand advertising
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, , , , , | |
Puntoni, S., Fan, Y. | |
hdl.handle.net/2105/25380 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Langedijk, S.C.A.M. (2011, September 23). Local versus global brand advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/25380
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