2012-09-19
Brand image transfer around mega events and the influence of sponsorship leveraging through social media
Publication
Publication
The example of the London 2012 Olympic Games
Additional Metadata | |
---|---|
, , , , | |
Go, F.M., Koppius, O.R. | |
hdl.handle.net/2105/25382 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Janssen, V.P.G. (2012, September 19). Brand image transfer around mega events and the influence of sponsorship leveraging through social media. Marketing Management. Retrieved from http://hdl.handle.net/2105/25382
|