Brand image transfer around mega events and the influence of sponsorship leveraging through social media: The example of the London 2012 Olympic Games

Additional Metadata
Keywords	Brand image transfer, Sponsorship, Social media, Olympic Games, Sports
Thesis Advisor	Go, F.M., Koppius, O.R.
Persistent URL	hdl.handle.net/2105/25382
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janssen, V.P.G. (2012, September 19). Brand image transfer around mega events and the influence of sponsorship leveraging through social media: The example of the London 2012 Olympic Games. Marketing Management. Retrieved from http://hdl.handle.net/2105/25382

Brand image transfer around mega events and the influence of sponsorship leveraging through social media