Mind your language: A study of the effect of foreign branding on product evaluations

Additional Metadata
Keywords	Country of origin, Language, Product evaluation, Branding, Hedonic, Utilitarian
Thesis Advisor	Puntoni, S., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/25395
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Debets, N.P. (2010, September 13). Mind your language: A study of the effect of foreign branding on product evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/25395

Mind your language