2011-03-24
How to measure nontraditional marketing communications effectiveness?
Publication
Publication
A case study
Additional Metadata | |
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, , , , | |
Raaf, D.I. de, Manuel, D.H. | |
hdl.handle.net/2105/25401 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Wortman, S. (2011, March 24). How to measure nontraditional marketing communications effectiveness?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25401
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