How to measure nontraditional marketing communications effectiveness?: A case study

Additional Metadata
Keywords	Social media, Marketing communications, New media, Advertising, Web advertising
Thesis Advisor	Raaf, D.I. de, Manuel, D.H.
Persistent URL	hdl.handle.net/2105/25401
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wortman, S. (2011, March 24). How to measure nontraditional marketing communications effectiveness?: A case study. Marketing Management. Retrieved from http://hdl.handle.net/2105/25401

How to measure nontraditional marketing communications effectiveness?