How to measure nontraditional marketing communications effectiveness?: A case study

Additional Metadata
Keywords	Social media, Marketing communications, New media, Advertising, Web advertising
Thesis Advisor	Raaf, D.I. de, Manuel, D.H.
Persistent URL	hdl.handle.net/2105/25401
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wortman, S. (2011). How to measure nontraditional marketing communications effectiveness?: A case study. In Marketing Management.http://hdl.handle.net/2105/25401

How to measure nontraditional marketing communications effectiveness?