2012-06-27
Consumers’ preference for single versus multifunctional products
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , , , | |
| Fuchs, C., Wempe, B.H.E. | |
| hdl.handle.net/2105/25432 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Schol, A.H.I. (2012, June 27). Consumers’ preference for single versus multifunctional products. Marketing Management. Retrieved from http://hdl.handle.net/2105/25432 |
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