The use of celebrity endorsement when introducing a sports brand in the Netherlands: Influence of different types of sports experts on effectiveness

Additional Metadata
Keywords	Advertising, Effectiveness, Celebrities, Endorsement, Netherlands
Thesis Advisor	Looman, J.L., Hulsink, W.
Persistent URL	hdl.handle.net/2105/25433
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schie, J.J. van. (2012, September 17). The use of celebrity endorsement when introducing a sports brand in the Netherlands: Influence of different types of sports experts on effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/25433

The use of celebrity endorsement when introducing a sports brand in the Netherlands