2012-09-17
The use of celebrity endorsement when introducing a sports brand in the Netherlands
Publication
Publication
Influence of different types of sports experts on effectiveness
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, , , , | |
Looman, J.L., Hulsink, W. | |
hdl.handle.net/2105/25433 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schie, J.J. van. (2012, September 17). The use of celebrity endorsement when introducing a sports brand in the Netherlands. Marketing Management. Retrieved from http://hdl.handle.net/2105/25433
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