Value based or based on skills, would it have reduced the impact on the brand attitude related to the scandals about Tiger Woods?

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Keywords	Celebrities, Endorsement, Brand attitude, Negative publicity, Scandals
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/25439
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gouma, M. (2010, September 30). Value based or based on skills, would it have reduced the impact on the brand attitude related to the scandals about Tiger Woods?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25439

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