2009-09-22
Studying the impact of an apparent selling intent on persuasion knowledge and advertising skepticism
Publication
Publication
Additional Metadata | |
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Verlegh, P.W.J., Ginkel, W.P. van | |
hdl.handle.net/2105/25445 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Neyrand, M.F.P. (2009, September 22). Studying the impact of an apparent selling intent on persuasion knowledge and advertising skepticism. Marketing Management. Retrieved from http://hdl.handle.net/2105/25445
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