2009-09-03
A marketing choice: ‘experience marketing’ change of identity and image?
Publication
Publication
can a company change or enrich their corporate image with the use of experience marketing?
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Vollering, J.B., Halemane, D.M. | |
hdl.handle.net/2105/25446 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ruiter, G. (2009, September 3). A marketing choice: ‘experience marketing’ change of identity and image?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25446
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