A marketing choice: ‘experience marketing’ change of identity and image?: can a company change or enrich their corporate image with the use of experience marketing?

Additional Metadata
Thesis Advisor	Vollering, J.B., Halemane, D.M.
Persistent URL	hdl.handle.net/2105/25446
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruiter, G. (2009, September 3). A marketing choice: ‘experience marketing’ change of identity and image?: can a company change or enrich their corporate image with the use of experience marketing?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25446

A marketing choice: ‘experience marketing’ change of identity and image?