A marketing choice: ‘experience marketing’ change of identity and image?: can a company change or enrich their corporate image with the use of experience marketing?

Additional Metadata
Thesis Advisor	Vollering, J.B., Halemane, D.M.
Persistent URL	hdl.handle.net/2105/25446
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ruiter, G. (2009). A marketing choice: ‘experience marketing’ change of identity and image?: can a company change or enrich their corporate image with the use of experience marketing?. In Marketing Management.http://hdl.handle.net/2105/25446

A marketing choice: ‘experience marketing’ change of identity and image?