The drivers of trial probability in the sports market

Additional Metadata
Keywords	Marketing, Consumer behaviour, Sports industry/market/sector, Trials, Tennis
Thesis Advisor	Jong, M.G. de, Mom, T.J.M.
Persistent URL	hdl.handle.net/2105/25459
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vandenbussche, J. (2011, March 29). The drivers of trial probability in the sports market. Marketing Management. Retrieved from http://hdl.handle.net/2105/25459

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