The drivers of trial probability in the sports market

Additional Metadata
Keywords	Marketing, Consumer behaviour, Sports industry/market/sector, Trials, Tennis
Thesis Advisor	Jong, M.G. de, Mom, T.J.M.
Persistent URL	hdl.handle.net/2105/25459
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vandenbussche, J. (2011). The drivers of trial probability in the sports market. In Marketing Management.http://hdl.handle.net/2105/25459

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