Intergenerational differences in minority consumers’ response to marketing communications

Additional Metadata
Keywords	Intergenerational differences, Consumer behaviour, Ethnicity, Marketing communications
Thesis Advisor	Puntoni, S., Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/25469
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Canimoglu, S. (2011, March 22). Intergenerational differences in minority consumers’ response to marketing communications. Marketing Management. Retrieved from http://hdl.handle.net/2105/25469

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