Consumer attitude towards mobile location based coupons: Consumers’ likeliness to redeem mobile location based coupons

Additional Metadata
Keywords	Mobile marketing, Coupons, Consumer attitudes, Location based
Thesis Advisor	Looman, J.L., Vries, H.J. de
Persistent URL	hdl.handle.net/2105/25479
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ophoff, H.N. (2013). Consumer attitude towards mobile location based coupons: Consumers’ likeliness to redeem mobile location based coupons. In Marketing Management.http://hdl.handle.net/2105/25479

Consumer attitude towards mobile location based coupons