Additional Metadata
Keywords Mobile marketing, Coupons, Consumer attitudes, Location based
Thesis Advisor Looman, J.L., Vries, H.J. de
Persistent URL hdl.handle.net/2105/25479
Series Marketing Management
Citation
Ophoff, H.N. (2013, March 25). Consumer attitude towards mobile location based coupons. Marketing Management. Retrieved from http://hdl.handle.net/2105/25479