2010-09-22
A beloved brand
Publication
Publication
Building an emotional consumer brand relationship through media advertising by strengthening brand love’s components of intimacy, passion, and commitment
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Raaf, D.I. de, Ginkel, W.P. van | |
hdl.handle.net/2105/25486 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Malais, Y.J. (2010, September 22). A beloved brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25486
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