A beloved brand: Building an emotional consumer brand relationship through media advertising by strengthening brand love’s components of intimacy, passion, and commitment

Additional Metadata
Keywords	Brands, Regression analysis, Emotional attachment, Commitment
Thesis Advisor	Raaf, D.I. de, Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/25486
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Malais, Y.J. (2010). A beloved brand: Building an emotional consumer brand relationship through media advertising by strengthening brand love’s components of intimacy, passion, and commitment. In Marketing Management.http://hdl.handle.net/2105/25486

A beloved brand