2010-06-18
Online brand communities
Publication
Publication
The influence of community engagement on brand equity
Additional Metadata | |
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, , , | |
Ataman, M.B., Wijk, R.A.J.L. van | |
hdl.handle.net/2105/25493 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Heijden, M.G.T. van der. (2010, June 18). Online brand communities. Marketing Management. Retrieved from http://hdl.handle.net/2105/25493
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