Online brand communities: The influence of community engagement on brand equity

Additional Metadata
Keywords	Brand equity, Community engagement, Online community, Facebook
Thesis Advisor	Ataman, M.B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/25493
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijden, M.G.T. van der. (2010, June 18). Online brand communities: The influence of community engagement on brand equity. Marketing Management. Retrieved from http://hdl.handle.net/2105/25493

Online brand communities