Online brand communities: The influence of community engagement on brand equity

Additional Metadata
Keywords	Brand equity, Community engagement, Online community, Facebook
Thesis Advisor	Ataman, M.B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/25493
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heijden, M.G.T. van der. (2010). Online brand communities: The influence of community engagement on brand equity. In Marketing Management.http://hdl.handle.net/2105/25493

Online brand communities