2010-12-17
Extending a luxury brand
Publication
Publication
Exploring the reciprocal effect of fit on parent brand attitude
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Rekom, J. van, Dalen, J. van | |
hdl.handle.net/2105/25505 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Knapp, S.I.E. (2010, December 17). Extending a luxury brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25505
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