The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image: The Tiger Woods’ extra-marital affairs scandal

Additional Metadata
Keywords	Negative publicity, Brand image, Blame attribution, Scandals, Sponsoring
Thesis Advisor	Go, F.M., Driel, H. van
Persistent URL	hdl.handle.net/2105/25520
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vliet, R.W. van. (2010, September 29). The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image: The Tiger Woods’ extra-marital affairs scandal. Marketing Management. Retrieved from http://hdl.handle.net/2105/25520

The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image