2010-09-29
The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image
Publication
Publication
The Tiger Woods’ extra-marital affairs scandal
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Go, F.M., Driel, H. van | |
hdl.handle.net/2105/25520 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vliet, R.W. van. (2010, September 29). The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image. Marketing Management. Retrieved from http://hdl.handle.net/2105/25520
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