The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image: The Tiger Woods’ extra-marital affairs scandal

Additional Metadata
Keywords	Negative publicity, Brand image, Blame attribution, Scandals, Sponsoring
Thesis Advisor	Go, F.M., Driel, H. van
Persistent URL	hdl.handle.net/2105/25520
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vliet, R.W. van. (2010). The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image: The Tiger Woods’ extra-marital affairs scandal. In Marketing Management.http://hdl.handle.net/2105/25520

The effects of negative publicity surrounding a sport sponsee on the sponsor’s brand image