2010-03-11
Loyalty cards in retailing
Publication
Publication
A study into the effect of multiple loyalty cards on store loyalty within the Dutch beauty retailers’ market
Additional Metadata | |
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Wierenga, B., Dalen, J. van | |
hdl.handle.net/2105/25522 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Ebbinge, L.M. (2010, March 11). Loyalty cards in retailing. Marketing Management. Retrieved from http://hdl.handle.net/2105/25522
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