Loyalty cards in retailing: A study into the effect of multiple loyalty cards on store loyalty within the Dutch beauty retailers’ market

Additional Metadata
Thesis Advisor	Wierenga, B., Dalen, J. van
Persistent URL	hdl.handle.net/2105/25522
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ebbinge, L.M. (2010). Loyalty cards in retailing: A study into the effect of multiple loyalty cards on store loyalty within the Dutch beauty retailers’ market. In Marketing Management.http://hdl.handle.net/2105/25522

Loyalty cards in retailing