Stretching an authentic brand

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Thesis Advisor	Rekom, J. van, Bieshaar-van Ginkel, M.N.G.
Persistent URL	hdl.handle.net/2105/25527
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scheppingen, A.S.I. van. (2009, September 11). Stretching an authentic brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25527

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