The effects of brand deletions on the reallocation of consumers demand

Additional Metadata
Keywords	Brands, Brand deletions, Stockouts, Brand portfolio management
Thesis Advisor	Ataman, M.B., Dietz, H.M.S.
Persistent URL	hdl.handle.net/2105/25546
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Poedai, S.K.R. (2013). The effects of brand deletions on the reallocation of consumers demand. In Marketing Management.http://hdl.handle.net/2105/25546

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