The effects of brand deletions on the reallocation of consumers demand

Additional Metadata
Keywords	Brands, Brand deletions, Stockouts, Brand portfolio management
Thesis Advisor	Ataman, M.B., Dietz, H.M.S.
Persistent URL	hdl.handle.net/2105/25546
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Poedai, S.K.R. (2013, September 12). The effects of brand deletions on the reallocation of consumers demand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25546

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