Additional Metadata
Keywords Brands, Brand deletions, Stockouts, Brand portfolio management
Thesis Advisor Ataman, M.B., Dietz, H.M.S.
Persistent URL hdl.handle.net/2105/25546
Series Marketing Management
Citation
Poedai, S.K.R. (2013, September 12). The effects of brand deletions on the reallocation of consumers demand. Marketing Management. Retrieved from http://hdl.handle.net/2105/25546