2010-12-01
Exploratory approach to the situation of social marketing and its characteristics in companies from different sectors and nature placed in Spain
Publication
Publication
How does social orientation (mainly through social marketing campaigns) take part in your company?
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Verlegh, P.W.J., Waarts, E. | |
hdl.handle.net/2105/25565 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Archs Palomas, J. (2010, December). Exploratory approach to the situation of social marketing and its characteristics in companies from different sectors and nature placed in Spain. Marketing Management. Retrieved from http://hdl.handle.net/2105/25565
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