2014-08-29
Emotion appeals on cigarette packages: which graphic warning labels are most effective?
Publication
Publication
fear vs. guilt appeals and gain vs. loss frames
Additional Metadata | |
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, , , , , , | |
Hooge, I.E. de, Scheepers, A.W.A. | |
hdl.handle.net/2105/25592 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kloosterman, J.M. (2014, August 29). Emotion appeals on cigarette packages: which graphic warning labels are most effective?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25592
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