Emotion appeals on cigarette packages: which graphic warning labels are most effective?: fear vs. guilt appeals and gain vs. loss frames

Additional Metadata
Keywords	Emotions, Fear, Guilt, Framing, Warnings, Labels, Smoking
Thesis Advisor	Hooge, I.E. de, Scheepers, A.W.A.
Persistent URL	hdl.handle.net/2105/25592
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kloosterman, J.M. (2014). Emotion appeals on cigarette packages: which graphic warning labels are most effective?: fear vs. guilt appeals and gain vs. loss frames. In Marketing Management.http://hdl.handle.net/2105/25592

Emotion appeals on cigarette packages: which graphic warning labels are most effective?