Emotion appeals on cigarette packages: which graphic warning labels are most effective?: fear vs. guilt appeals and gain vs. loss frames

Additional Metadata
Keywords	Emotions, Fear, Guilt, Framing, Warnings, Labels, Smoking
Thesis Advisor	Hooge, I.E. de, Scheepers, A.W.A.
Persistent URL	hdl.handle.net/2105/25592
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kloosterman, J.M. (2014, August 29). Emotion appeals on cigarette packages: which graphic warning labels are most effective?: fear vs. guilt appeals and gain vs. loss frames. Marketing Management. Retrieved from http://hdl.handle.net/2105/25592

Emotion appeals on cigarette packages: which graphic warning labels are most effective?