2011-09-28
Going green for the cause!
Publication
Publication
The effects of sustainability and cause-related marketing on purchase intention, consumer evaluations and word-of-mouth in the (bottled) drinking water industry
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Go, F.M., Laan, E.A. van der | |
hdl.handle.net/2105/25593 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hof, W. van 't. (2011, September 28). Going green for the cause!. Marketing Management. Retrieved from http://hdl.handle.net/2105/25593
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