Going green for the cause!: The effects of sustainability and cause-related marketing on purchase intention, consumer evaluations and word-of-mouth in the (bottled) drinking water industry

Additional Metadata
Keywords	Sustainability, Word of mouth (WOM), Purchase intention, Cause related marketing, Drinking water industry/market/sector, Consumer reviews
Thesis Advisor	Go, F.M., Laan, E.A. van der
Persistent URL	hdl.handle.net/2105/25593
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hof, W. van 't. (2011, September 28). Going green for the cause!: The effects of sustainability and cause-related marketing on purchase intention, consumer evaluations and word-of-mouth in the (bottled) drinking water industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/25593

Going green for the cause!