Critical factors for the implementation of CRM in the automotive industry

Additional Metadata
Keywords	Automotive industry/market/sector, Customer relationship management (CRM), Critical success factors, Implementation
Thesis Advisor	Jong, M.G. de, Mom, T.J.M.
Persistent URL	hdl.handle.net/2105/25596
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Adelerhof, R. (2011, March 15). Critical factors for the implementation of CRM in the automotive industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/25596

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