Bundles 2.0: Selling them to online customers buying consumer electronics

Additional Metadata
Keywords	Bundling, Online shopping, Consumer electronics industry/market/sector, Ecommerce, Coolblue
Thesis Advisor	Ataman, M.B., Koppius, O.R.
Persistent URL	hdl.handle.net/2105/25599
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schuller, E.H. (2010, September 30). Bundles 2.0: Selling them to online customers buying consumer electronics. Marketing Management. Retrieved from http://hdl.handle.net/2105/25599

Bundles 2.0