2011-09-22
Influence of online social networks on consumer behaviour
Publication
Publication
Social media and its’ influence on the consumer decision making process
| Additional Metadata | |
|---|---|
| , , , , , | |
| Bruggen, G.H. van, Schouten, M.E. | |
| hdl.handle.net/2105/25608 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Atten, R.A. van. (2011, September 22). Influence of online social networks on consumer behaviour: Social media and its’ influence on the consumer decision making process. Marketing Management. Retrieved from http://hdl.handle.net/2105/25608 |
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