The impact of endorser nationality on advertising effectiveness in China

Additional Metadata
Keywords	China, Country of origin, Ethnocentrism, Endorsers, Advertising
Thesis Advisor	Verlegh, P.W.J., Li, T.
Persistent URL	hdl.handle.net/2105/25627
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wang, X. (2011, March 15). The impact of endorser nationality on advertising effectiveness in China. Marketing Management. Retrieved from http://hdl.handle.net/2105/25627

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