The impact of endorser nationality on advertising effectiveness in China

Additional Metadata
Keywords	China, Country of origin, Ethnocentrism, Endorsers, Advertising
Thesis Advisor	Verlegh, P.W.J., Li, T.
Persistent URL	hdl.handle.net/2105/25627
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wang, X. (2011). The impact of endorser nationality on advertising effectiveness in China. In Marketing Management.http://hdl.handle.net/2105/25627

Publication