2009-12-17
Do I really want what she’s having?
Publication
Publication
The effect of favourable and unfavourable product placements in TV series
Additional Metadata | |
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Verlegh, P.W.J., Eijk, A.R. van der | |
hdl.handle.net/2105/25670 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Verboom, I. (2009, December 17). Do I really want what she’s having?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25670
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