Do I really want what she’s having?: The effect of favourable and unfavourable product placements in TV series

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/25670
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verboom, I. (2009, December 17). Do I really want what she’s having?: The effect of favourable and unfavourable product placements in TV series. Marketing Management. Retrieved from http://hdl.handle.net/2105/25670

Do I really want what she’s having?