2009-09-25
Understanding two factors involved by using premiums
Publication
Publication
Product-premium fit and presence of choice
Additional Metadata | |
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Hooge, I.E. de, Wubben, M.J.J. | |
hdl.handle.net/2105/25672 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Plas, C. van der. (2009, September 25). Understanding two factors involved by using premiums. Marketing Management. Retrieved from http://hdl.handle.net/2105/25672
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