Understanding two factors involved by using premiums: Product-premium fit and presence of choice

Additional Metadata
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/25672
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Plas, C. van der. (2009, September 25). Understanding two factors involved by using premiums: Product-premium fit and presence of choice. Marketing Management. Retrieved from http://hdl.handle.net/2105/25672

Understanding two factors involved by using premiums