Understanding two factors involved by using premiums: Product-premium fit and presence of choice

Additional Metadata
Thesis Advisor	Hooge, I.E. de, Wubben, M.J.J.
Persistent URL	hdl.handle.net/2105/25672
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Plas, C. van der. (2009). Understanding two factors involved by using premiums: Product-premium fit and presence of choice. In Marketing Management.http://hdl.handle.net/2105/25672

Understanding two factors involved by using premiums