2009-09-23
Co-branding
Publication
Publication
Length of co-branding agreement and brand equity consistency
Additional Metadata | |
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Ataman, M.B., Li, T. | |
hdl.handle.net/2105/25691 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lin, Y. (2009, September 23). Co-branding. Marketing Management. Retrieved from http://hdl.handle.net/2105/25691
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