Co-branding: Length of co-branding agreement and brand equity consistency

Additional Metadata
Thesis Advisor	Ataman, M.B., Li, T.
Persistent URL	hdl.handle.net/2105/25691
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lin, Y. (2009, September 23). Co-branding: Length of co-branding agreement and brand equity consistency. Marketing Management. Retrieved from http://hdl.handle.net/2105/25691

Co-branding