The influence of branding strategy on attitudinal spillover in a company’s brand portfolio following unethical behavior at the product brand

Additional Metadata
Keywords	Brand portfolio management, Brand strategy, Unethical behaviour, Spillover
Thesis Advisor	Berens, G.A.J.M., Rekom, J. van
Persistent URL	hdl.handle.net/2105/25699
Series	Global Business & Sustainability
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Frijters, B. (2012). The influence of branding strategy on attitudinal spillover in a company’s brand portfolio following unethical behavior at the product brand. In Global Business & Sustainability.http://hdl.handle.net/2105/25699

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