2010-09-24
Creating brand credibility through advertising
Publication
Publication
Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers
| Additional Metadata | |
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| , , , , , , | |
| Rekom, J. van, Vagias, D. | |
| hdl.handle.net/2105/25706 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Bruijn, M.C.B. de. (2010, September 24). Creating brand credibility through advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/25706
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