Creating brand credibility through advertising: Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers

Additional Metadata
Keywords	Financial institutions, Brands, Credibility, Longevity, Expertise, Trust, Purchase intention
Thesis Advisor	Rekom, J. van, Vagias, D.
Persistent URL	hdl.handle.net/2105/25706
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bruijn, M.C.B. de. (2010). Creating brand credibility through advertising: Testing the influences of organizational age on financial institutions’ brand credibility and of brand credibility on the purchase intentions of Dutch consumers. In Marketing Management.http://hdl.handle.net/2105/25706

Creating brand credibility through advertising