2010-12-02
Celebrity warning!
Publication
Publication
The negative side of using celebrity endorsers and the effect on ad credibility, brand attitude and purchase intention
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Raaf, D.I. de, Hendrikse, G.W.J. | |
hdl.handle.net/2105/25718 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Elzelingen, J.H. van. (2010, December 2). Celebrity warning!. Marketing Management. Retrieved from http://hdl.handle.net/2105/25718
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