Celebrity warning!: The negative side of using celebrity endorsers and the effect on ad credibility, brand attitude and purchase intention

Additional Metadata
Keywords	Celebrities, Advertising, Brand attitude, Purchase intention, Negative publicity
Thesis Advisor	Raaf, D.I. de, Hendrikse, G.W.J.
Persistent URL	hdl.handle.net/2105/25718
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Elzelingen, J.H. van. (2010, December 2). Celebrity warning!: The negative side of using celebrity endorsers and the effect on ad credibility, brand attitude and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/25718

Celebrity warning!