Enrolment in loyalty platforms: The influence of regulatory focus on people’s enrolment intentions

Additional Metadata
Keywords	Regulatory focus, Loyalty platforms, Benefits, Enrolment intensions
Thesis Advisor	Ordabayeva, N., Neerijnen, P. van
Persistent URL	hdl.handle.net/2105/25726
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wong-Lun-Hing, L.R. (2011). Enrolment in loyalty platforms: The influence of regulatory focus on people’s enrolment intentions. In Marketing Management.http://hdl.handle.net/2105/25726

Enrolment in loyalty platforms