Enrolment in loyalty platforms: The influence of regulatory focus on people’s enrolment intentions

Additional Metadata
Keywords	Regulatory focus, Loyalty platforms, Benefits, Enrolment intensions
Thesis Advisor	Ordabayeva, N., Neerijnen, P. van
Persistent URL	hdl.handle.net/2105/25726
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wong-Lun-Hing, L.R. (2011, December 13). Enrolment in loyalty platforms: The influence of regulatory focus on people’s enrolment intentions. Marketing Management. Retrieved from http://hdl.handle.net/2105/25726

Enrolment in loyalty platforms