Premium-based promotions through the eyes of the consumers

Additional Metadata
Keywords	Premium, Gifts, Purchase intention, Price reduction, Word of mouth (WOM)
Thesis Advisor	Hooge, I.E. de, Burmeister, K.
Persistent URL	hdl.handle.net/2105/25732
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oduber, J.S. (2011). Premium-based promotions through the eyes of the consumers. In Marketing Management.http://hdl.handle.net/2105/25732

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