2011-09-20
The social network affects online consumer behaviour
Publication
Publication
What is the impact of Facebook visibility on online consumer purchase intention?
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, , , , , | |
Bruggen, G.H. van, Koppius, O.R. | |
hdl.handle.net/2105/25734 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kuijpers, E.C.A. (2011, September 20). The social network affects online consumer behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/25734
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