2011-09-20
The social network affects online consumer behaviour
Publication
Publication
What is the impact of Facebook visibility on online consumer purchase intention?
| Additional Metadata | |
|---|---|
| , , , , , | |
| Bruggen, G.H. van, Koppius, O.R. | |
| hdl.handle.net/2105/25734 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kuijpers, E.C.A. (2011, September 20). The social network affects online consumer behaviour: What is the impact of Facebook visibility on online consumer purchase intention?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25734 |
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