Does negative word-of-mouth have a good side?: How the response in social sharing affects consumer loyalty

Additional Metadata
Keywords	Customer loyalty, Marketing, Word of mouth (WOM), Social networks
Thesis Advisor	Hooge, I.E. de, Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/25740
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kazmi, S.H.N. (2012). Does negative word-of-mouth have a good side?: How the response in social sharing affects consumer loyalty. In Marketing Management.http://hdl.handle.net/2105/25740

Does negative word-of-mouth have a good side?