2012-03-13
Does negative word-of-mouth have a good side?
Publication
Publication
How the response in social sharing affects consumer loyalty
Additional Metadata | |
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, , , | |
Hooge, I.E. de, Baalen, P.J. van | |
hdl.handle.net/2105/25740 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kazmi, S.H.N. (2012, March 13). Does negative word-of-mouth have a good side?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25740
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