2011-03-31
Language abstraction influences your purchases
Publication
Publication
A study of the effect of language abstraction in commercial versus non-commercial sources
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Verlegh, P.W.J., Halderen, M.D. van | |
hdl.handle.net/2105/25749 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rijnsdorp, V. (2011, March 31). Language abstraction influences your purchases. Marketing Management. Retrieved from http://hdl.handle.net/2105/25749
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