Language abstraction influences your purchases: A study of the effect of language abstraction in commercial versus non-commercial sources

Additional Metadata
Keywords	Purchase intention, Language abstraction, Marketing
Thesis Advisor	Verlegh, P.W.J., Halderen, M.D. van
Persistent URL	hdl.handle.net/2105/25749
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rijnsdorp, V. (2011, March 31). Language abstraction influences your purchases: A study of the effect of language abstraction in commercial versus non-commercial sources. Marketing Management. Retrieved from http://hdl.handle.net/2105/25749

Language abstraction influences your purchases