2010-03-26
What’s in a claim?
Publication
Publication
The effect of green benefit claims on customer willingness to buy
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Rekom, J. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/25751 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Neve, O.A. de. (2010, March 26). What’s in a claim?. Marketing Management. Retrieved from http://hdl.handle.net/2105/25751
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