What’s in a claim?: The effect of green benefit claims on customer willingness to buy

Additional Metadata
Thesis Advisor	Rekom, J. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/25751
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Neve, O.A. de. (2010, March 26). What’s in a claim?: The effect of green benefit claims on customer willingness to buy. Marketing Management. Retrieved from http://hdl.handle.net/2105/25751

What’s in a claim?